CentrespreadGrey
wins Euro Global account pitch …adds Western Lotto via referral
Euro Global Foods and Distilleries has chosen
foremost Nigerian advertising powerhouse, CentrespreadGrey, to manage its
marketing communication account in the country after a keenly contested pitch that
featured some of the nation’s brightest Advertising Agencies.
The scope of assignment on the account covers
creative, production and strategy, among others.
Euro Global Foods and Distilleries Limited is a
member of the Sona Group of companies and a leading
diversified conglomerate in the business of producing, packaging and
marketing various categories of distilled liquor, wines, soft drinks as well as
various blends of RTDs. Its range of products include Sabrina Dry Gin,
Amphora wine, Seaking, Power Bitters, Brave Heart, Czar and Savana drinks of
different flavours.
Speaking on the new account, Chief Operations
Officer, CentrespreadGrey, Mrs. Tola Obi said the reputation of the agency and
its affiliation to the Grey group contributed to the company winning the
account.
“The international reputation of the Grey brand, as well as the proven capacity of
Centrespread in the Nigerian FMCG market played a role in winning the account. The
CentrespreadGrey approach is a combination of international best practices,
with a resourceful knowledge of the Nigerian market spanning over 35 years,”
she said. She added that “CentrespreadGrey is a marketing communications
partner on the Sabrina brand.”
In
a related development, the Agency has also landed the Western Lotto account
through referral based on its proven communication expertise in the Nigerian
Gaming Industry. The scope of assignment in this new addition to the CentrespreadGrey portfolio includes concepts
and executions of creative, as well as handling a part of the brand’s PR.
The Western Lotto assignment is coming to
CentrespreadGrey on the heels of past work done for a similar brand when, at
the turn of the millennium, the agency shook the national advertising space
with the iconic “E fit be you” creative concept for Lotto Nigeria.
Western
Lotto is a new entrant in the lottery market, offering a variety of exciting
games such as Power Ball, Euro millions, Euro Jackpot, UK Lotto and
Mega Millions games.
With the addition of this account, CentrespreadGrey
is laying its vast knowledge and experience in the Nigerian Gaming Industry at
the disposal of Western Lotto to drive the brand’s marketing objectives with
winning strategic solutions.
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