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L-R:Yomi
Abayomi Adebayo; Business Development Manager, Tobi Osibodu; Chief
Commercial Officer, Olaolu Onibonoje; Head, Marketing and Jubril Salaudeen;
Chief Operations Officer, all of citiSERVE during the launch of citiSERVE Orangebox7210,
held recently in Lagos.
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CitiServe Limited, a member of the
Vigeo group Limited recently launched its OrangeBox™ 7210. Citiserve is a
technology enabled distribution company with focus on enterprise solutions and
payment services that make life easier. It provides e-business solutions for
the industry, developing applications for e-transactions, bill payments and
numerous value added services. This in turn provides income, facilitates
cashless payments via bank cards on the PoS and other touch points.
CitiServe is described by industry
experts as a dominant payment and distribution platform for products and
services. They achieved this status by offering radically superior value for
stakeholders in terms of product service, delivery and speed. This belief and
achievement is conspicuously embedded in their vision.
The OrangeBox™, Introduced in 2011, a
part of Central Bank of Nigeria cashless roll-out, is the preferred POS
terminal modeled for the climate of Nigeria with its strong external shell for
accidental drop. It has a very strong transceiver to pick weak signals for GPRS
networks (MTN, Etisalat, Glo, and Airtel) with options for other POS
communication including Wi-Fi, LAN and dual SIM.
To further strengthen its market base
and its ever growing appetite to bring ease of financial transaction to their
growing customers/consumers, CitiServe recently introduced the Orangebox™ 7210.
The launch of the new spectacle in the world of e-payment at Four Points by
Sheraton recently, was witnessed by representatives of virtually all the banks
in Nigeria, Nigerian Interbank Settlement System (NIBSS) and other captains of
the industry. The new OrangeBox™ 7210 box is a high performance multiple hold
terminal and has the capacity to support multiple tasks and application.
Several breath-taking components makes the OrangeBox™ 7210, a dream come true
for e-payment services.
The new OrangeBox™ 7210 with its
attractive features lends credence to Citi Serve’s drive to be known as a base
for innovative ideas and this assertion was echoed by the industry bigwigs that
graced the launch. Those that shared their thoughts were unanimous on how
CitiServe sets the standard and then go above it again and again with strategic
innovation in its product features. OrangeBox™ 7210 is poised at delivering
superior value to our stakeholders-banks, billers, merchants and the consumers.
Through market insight and understanding, CitiServe developed the
OrangeBox™7210, a robust, dynamic and efficient PoS machine unparalleled in
today’s PoS industry.
With the launch of the
Orangebox7210, e-payment is set to experience a new dawn as it hits the market
to give uncommon services to consumers and customers alike. The Chief Operating
Officer said “the CitiServe Orangebox was built on innovation and will stick
with this belief in satisfying its consumers as long as e-payments operate in
Nigeria and innovation will not be compromised”.
CitiServe also used the opportunity of
the launch to introduce its Retail platform. The OrangeBox™ Retail platform is
a digital distribution platform that creates and delivers value, through the
chain to the last mile by providing income opportunities in the sale of
e-products via the OrangeBox™ point-of-sales device and on-time and in-full
product delivery to the consumer.
This platform “it’s not just a PoS, it
is a Merchant”, as it affords the retailers the opportunity to up-sell and make
more profit.
The platform with over 40,000
OrangeBox™ Pan Nigeria, affords billers/ product owners a deep and penetrating
distribution channel delivering availability, accessibility and more profit to
biller. Its expanding products include sales and payment of Airtime, Pay/cable
TV, Power/utility bills (token), Lottery, Internet, Insurance, Money Transfer
and much more. Our ever expanding product platform is structured to explore
catalogue sales and physical products distribution in the future.
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